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Kickstarter. The Video & The Rewards Part 2.

“Film is incredibly democratic and accessible, it’s probably the best option if you actually want to change the world, not just re-decorate it.”
– Banksy

The promotional video filming.
Last week I spent 8 hours filming my Kickstarter video with amazing local videographer Tim West. I must admit I was dreading this part of campaign; it really isn’t easy talking over and over, then looking at yourself over and over, for that length of time. Tim definitely made the process easier, making me feel less like a nervous news reader. The whole day was arduous and extremely energy sapping, but also at times quite funny (blooper reel to follow). Repeating the same lines over and over and over, is demanding. Not easy, but pretty essential; videos are key components to the crowdfunding platform, so this ‘pain’ hopefully leads to the ultimate ‘gain’. Crowdfunding videos help show (or not, as the case may be) a personable side to the project organiser, they help the viewer understand the project and also are used as a marketing tool for the campaign.

After many practice runs at home (involving several Italian beers), I had the general idea of what I needed to say firmly embedded in my head. Or so I thought, it’s amazing how being plonked in front of a fancy Nikon camera, can literally make you forget how to say your own name. Thankfully though, I managed to record enough footage to be able to create the video, which is currently at the editing stage. Once the editing process is complete, I send the campaign to Kickstarter HQ in Brooklyn (via the cyber waves), where the guys there make sure everything is in order, legal and ready to be shown to the world. I cannot wait to share the campaign with everyone; the process has been long, hard and at times, quite testing. I have learnt a great deal during this process, not only about crowdfunding but also book production, shipping for the retail industry and e-commerce – all of which will stand me in good stead for the future.

The main goal now…
To make sure my Kickstarter campaign succeeds (obviously), and for that I need your help. By backing the project you play a big part in making The Five Things Book a reality; because without your support, the book won’t happen. I would appreciate any help you can provide in spreading the PR message about the campaign too. Please get in touch if you would like a Press Pack; this makes it easy to share the story as it contains everything you will need to copy/paste a post on your social media, blog or website. Any help you can give would be greatly appreciated and I will make sure everyone who helps, gets a mention in the book.

More artwork.
Over the last few weeks I have shown a sample spread from the book, as well as the giclée print and bookmark artwork. Today I have added another spread, this spread is inspired by a post from legendary British Graphic Designer Malcolm Garrett. Malcolm is a prolific designer, with some of his most notable work being his design for the music industry, including many famous sleeve designs for The Buzzcocks, Duran Duran and Boy George. I was absolutely delighted when Malcolm submitted his five things; The Buzzcocks ‘Orgasm Addict‘ album cover, is one of my most favourite album designs.


Malcolm Garrett, ‘2001: A Space Odyssey’, full spread. (Photo Credit: Tim West)

One of the rewards on offer during the campaign will be a limited edition Five Things t-shirt (seen below). These will be available on beautiful organic cotton tees and will be available in sizes from x-small to xx-large. These will be limited to only 200 (maximum) and will feature the Five Things icon along with a branded label and feature typography near the bottom.

The Five Things limited edition t-shirt

By the time I write my next blog post, the Kickstarter campaign will be ready to launch. I aim to launch it at mid-day on Thursday the 12th of November from the Offset design conference in London. Then the fun really begins…

Thanks for reading, and for hopefully helping me bring The Five Things Book to life.


@_paulmcnally | @_fivethings