Reed + Rader are a Brooklyn based duo who specialise in film direction, animation and all sorts of exciting moving image design. Their work pushes 3D animation and CGI to the limits, creating surreal vivid environments that frequently contain fun creatures, especially cats – they love cats! Clients include MTV, Adidas, Ray-Ban, Stella McCartney and Diesel – to name a few. They were one of the best speakers at this years (2016) Offset conference, and kindly agreed to answer five questions for the Five things site.
FT: Where did you both learn your craft/skills?
R+R: Institution wise we went to the Art Institute of Pittsburgh where we met. Then we transferred to the School of Visual Arts in NYC. Finally, NYU for a Masters in their Interactive Telecommunications Program. The most important place for us to learn though is the Internet, through video tutorials. Whenever we need to figure out software problems or want to learn something new, we’ll let a teenager teach us on Youtube.
FT: What piece of work are you most proud of?
R+R: Dubstep Dinosaurs 3D (and then released as a VR project) is the project that we feel the proudest of. There were lots of technical hurdles like 3D modeling and motion capture to overcome, but it all worked out in the end.
FT: Who would you most like to work with in the future?
R+R: We’re always looking to work with new 3D modelers and CGI artists.
FT: Favourite record cover design?
R+R Hed Kandi Back To Love 03.03 Compilation by illustrator Jason Brooks, or anything by the Jason Brooks.
FT: Pick Five things you couldn’t live without…
R+R: This is hard.
Ketchup (Matthew loves it)