University of Toronto
Identity Design by Underline Studio
This new identity for the Art Museum based at the University of Toronto uses a minimal typographic style and cleverly hints to its surroundings by using the same angle (16.7 degrees) as the street grid of Toronto. The colour palette is bold and the graphic language of the identity lends itself to the printed brand matter and to the signage.
‘The museum sought a new brand identity that would emphasize its placement within the city and its engagement with both the university community and greater Toronto public. Underline created a brand identity program that is built upon an angled logo and functions across a range of promotional collateral including brochures, programs, posters, banners and a website. The logo is set at the same 16.7 degree as the street grid of Toronto, firmly situating the museum in its Toronto location.’
Check out more of Underline Studios work here.