Alternative heroes Radiohead create an app which is abstract, interesting and also a little strange. The band use a song – Bloom – from their recent album The King Of Limbs to create an eery and interesting environment to be explored and manipulated. The app is quite enjoyable if you have 5 minutes to kill whilst waiting for a train or if your bored on a bus, although it is perhaps a little self-indulgent (Radiohead self-indulgent? NEVER!) The app very experimental and quite weird and definitely is something we will see more off from bands and artists in the coming years. As the value of music continually declines as a ‘product’, fans seek new, interesting ways to interact with their favourite bands and Radiohead have clearly identified this market and have set the bar for other bands to follow.
Available free on iTunes.